How to Identify the Perfect Graphic Design Agency for You
Graphics and marketing have gotten to the point of synonymity. Above the line or below the line marketing all need superior graphics. I was once told that the first impression is lasting and so when your potential clients deem your marketing materials to be sub-par, then you have a problem. Your business cards, website, brochures, etc. all need to ooze professionalism. Clearly, you must land a proper professional who can create the right image of your business as far as branding and values are concerned. Thus you need a firm that handles graphic design work. Well, in contemporary times, graphic designers are in high supply yet ironically, this in itself is the problem. Think of it as walking into a perfume store where after the first few scents, your nose can barely tell the difference. However, don’t fret as this article will show you what to do.
First, start with self-assessment. This means coming up with an outline of the project needs. Get to know what the project entails as this will be driven by the situation you find yourself in. Are you a startup with no idea where to start or a growing business that needs to reorganize its graphical work? At this point you need to set objective goals for the graphics work you want to be done. At this time too, consider the budget and time spent as well.
Secondly, get to see the graphic designer’s work samples. This will help you see whether they fit into your project. Most people make the mistake of looking at how good the photos are in the portfolio. As much as visuals are essential, the portfolio should express primarily the designer’s approach to particular unique challenges they faced. Assess the color, typography, line width, texture, shapes and their synchronization and space between content. All you are simply looking at is communication skills.
Professional affiliation is the next big thing. This is integral as these associations help to keep the designers in check by ensuring they adhere to stringent ethical and quality standards. For example, your graphic designer should not copy an image or typeface of another brand and try using it as a template as this will have legal implications. The oversight body makes sure scenarios like this don’t occur.
Finally, address two issues: versatility and the contract. The graphic design firm should be able to provide material across various media and platforms. In contract issues, there is no one-size-fits-all perspective. Some will retain ownership rights of the content and limit reproduction while others won’t. Basically, sort all legal issues out early enough.