Instagram is one of the powerful tools for businesses today. To get a good head start in Instagram marketing you need to use SEO techniques and optimize your business profile. The best way to gain followers and audiences that appreciate your business is to post photos that tell them the message of your brand. There will be mutual engagement between you and your followers. This engagement can help you achieve your business goals in a shorter amount of time.
In Instagram, you can search for photos by using hashtags. Hashtags can be used as SEO for Instagram.
The hashtag is used in Instagram before keywords which have no spaces in between. The function of a hashtag is similar to the function of keywords in search engines. The hashtag lumps together posts of similar content. In search engines, this is how SEO keywords get your website seen. Users will be able to see your brand’s profile if you use a good hashtag. You will be seen by your target audience if you use a good hashtag.
The following tips show you the best hashtag practices you can use to improve your SEO in Instagram.
You are allowed 30 hashtags for every Instagram post. Don’t flood your posts with hashtags. Just use 4 to 5 hashtags. Just don’t get too spammy.
Niche hashtags should be used. The best hashtags that will attract your target audient to your posts are niche-related hashtags. You can also mix your niche hashtags with broad hashtags to gain more audiences.
Don’t clutter your hashtags underneath your Instagram photos. You can add them afterward when the photo is already posted. You can add them in a comment after you have posted your picture. Your audience will have a clearer view of your photos.
Be careful of malicious content. Because key phrases in hashtags have no spaces, you might not be aware that you are spelling other words in it. Double check your hashtags to find out if there aren’t other malicious words that are being spelled with the letters you are using; for example #therapist. Malicious posts should not be associated with your brand.
Another way to optimize your Instagram account is to optimize your business profile. This is just like the homepage of your website. with your Instagram profile, your potential customers will be introduced to your brand and message
The best profile picture you can use for your business is your logo. This is good for brand awareness because it will unify your brand across multiple channels. Or, you could also use a mascot for your profile picture. Never put your own personal picture in your profile even if you own the business. You want your profile to be identified as a business and not as a personal one.